SVS 70

64. OM PARASMAI MANGALAYA NAMA: ॐ परस्मै मंगलाय नम:
Form filled with auspicious qualities

In the divine name Pavitra we realized that by chanting His names we become pious. In the Divine name Mahasvanaya [47], we understood that His name can remove our sins. Poet Kalidasa in his epic Raghuvamsam explores the reason for the name Sri Rama. Vasishta named one as Lakshmana, because he saw the service attitude in him [Lakshmana lakshmi sampanna]. Another was named Bharatha as he would bear the administration of the Kingdom [ rajya bhara]. Another was named Shatrugna as Vasishrta saw in him the will to conquer enemies [ shatru] external and within the body. Vasishta named the eldest Child as Sri Rama, as he saw that this Child would induce auspiciuosness to the World [ jagat prasava mangalam]. When Parvati asks lord Shiva as to which is the single name substitute for SVS, lord Shiva says it is Sri Rama. We must remember that SVS was told by Bheeshma to Yudhishtra, in the presence of Sri Krishna. It means Sri Krishna and Sri Rama are the same Entity. If someone dies in Kasi, lord Shiva chants Sri Rama name in that someone's ears to get better status after death. Swami Koorathalwan , in his Varadaraja sthavam, syas that all auspicious qualities get their credit because they are in Him and not the other way.

agrahya sasvata krishna lohithaksha pradhardhana
prabhutas trikaguptama pavithram mangalam param [7]